Democratize RevOps

Every revenue organization runs on tribal knowledge. When a new Salesforce admin joins, they inherit a graveyard of cryptic fields, undocumented flows, and automations that "Sarah built before she left." They learn by asking around. They break things and fix them. They develop intuition through scar tissue. Months later, they finally understand the system, just in time for the next reorg to scramble everything again.

This is insane.

Your CRM already knows everything about itself. Salesforce exposes its entire schema through APIs. So does HubSpot. So does Outreach. Every field, every object, every automation, every relationship, it's all there, documented in metadata, waiting to be read. But nobody reads it. We've built billion-dollar companies on top of systems we navigate by oral tradition.

Pelican reads all of it. On day one.

The moment you connect your stack, Pelican ingests your entire revenue infrastructure: every custom field, every picklist value, every workflow rule, every sequence. It builds a complete map of how your organization actually operates, not how the original architect intended it to operate three years and four admins ago. It understands that ICP_Tier__c means ICP Tier, that leads route differently above $50K, that "Negotiation" was renamed to "Contract Review" last quarter but half your reports still reference the old value.

This is not documentation. This is institutional memory that writes itself.

Now imagine what becomes possible.

A new RevOps hire doesn't spend their first month asking "how does this work?" They ask Pelican. A VP of Sales doesn't wait for someone to pull a report. They ask "why did win rate drop in enterprise last quarter?" and get an answer that traces through pipeline velocity, stage duration, and rep activity. Not a dashboard, but an actual diagnosis. A founder doing their own CRM management doesn't need to become a Salesforce admin. They describe what they want in plain English and Pelican handles the translation.

The grunt work disappears too.

"Look at every lead currently in a sequence. How many are actually in our ICP?" Pelican checks company size, industry, segment, whatever your ICP definition requires, and surfaces the mismatches. "These 340 leads don't fit. 47 are enterprise accounts sitting in a mid-market AE's sequences. 89 are in industries you don't sell to. What do you want to do with them?" One command to reassign. One command to remove. Work that would take a human eight hours of tab-switching and spreadsheet wrangling takes eight seconds.

This isn't automation. Automation is rigid. Automation breaks when someone renames a field. This is intelligence: a system that understands intent, adapts to change, and operates across your entire stack as fluidly as you think about it.

We believe the future of RevOps is not more tools. It's one interface that sits above all your tools, learns your business, and executes on your behalf. A nervous system that detects anomalies before they become disasters. A forensic analyst that dissects your pipeline with surgical precision. A command center that gives every rep, manager, and executive exactly the view they need, without making them learn SOQL or navigate six different platforms.

RevOps has been the bottleneck because RevOps has been hard. It required certifications, specialized knowledge, years of accumulated intuition. We're building the tool that makes all of that accessible to anyone who can describe what they want.

The APIs already exist. The data is already there. Someone just needed to make it speak plain English.

That's Pelican.